Love is Project was an Indegogo campaign to raise capital for a product launch of handmade beaded bracelets from Kenya. The bracelets featured the word love beaded into leather by Maasai artisans working under acacia trees in the Ngong hills outside of Nairobi. The idea behind the love bracelet is that it would connect people across the world, in a story of love. Sharing what loves means to the wearer and posting it on Instagram would create an international connection, joining people together in the greatest love story ever told.
The campaign surpassed it's goal, reaching 536% of the original ask. Through this campaign we securred a partnership with American Eagle Outfitters, and sold our bracelets in their stores in the US and Europe as well as online. Bracelets on AEO's eComm were sold out the first week.
Buy your love bracelet here and join the thousands of love stories on Instagram by tagging #loveisproject.