Café Ubuntu is a collaboration between Whole Foods Market, Allegro Coffee Company and Kenyan non-profit Ubuntu Foundation. Together they have built a café in Kenya, reintroducing coffee culture to the local community and serving tourists an amazing cup of joe. An African blend sharing the same name is sold in WFM stores worldwide, donating partial proceeds back to Ubuntu.
As Creative Director for Café Ubuntu, I worked on branding in and around the café in Kenya, packaging and shipping materials for distribution of the coffee, a supporting product line sold exclusively at WFM and matching staff uniforms during their annual Café Ubuntu Coffee Campaign celebrating this amazing partnership, social media content, marketing, events, as well as an being an avid shopper myself of Café Ubuntu coffee.
I created the cursive branding for the initial launch in 2013 and the rebrand to the more modern typeface in 2017.